Head of Content

Head of Content

The role will involve adding new content products for commercialisation, such as a podcast series and a WSC matchday product, improving and growing BluesTV, and ideating new products to expand audience reach. The role takes a whole-Club view, managing an editorial calendar loaded with ideas and activities that drive engagement and commercial value

This is a unique opportunity for a forward-thinking individual to create something new that others in sport and entertainment will want to emulate

Key Responsibilities

Team Leader

• Build and motivate a team to think and act like a media company with a newsroom mentality, ensuring the content strategy drives fan engagement and commercial growth
• Manage editors, photographers, content creators, and producers to ensure consistent, high-quality output
• Identify and grow talented team members, setting the direction, discipline, and dynamism to push creativity and output
• Collaborate with internal departments such as marketing, commercial, and corporate communications for cohesive content strategies
• Develop relationships with external talent from universities and agencies to scale content production efforts

Content, Editorial, and Broadcast Strategy

• Develop the content and production/broadcast strategy aligned with the Club’s publicly stated Ambition and brand guidelines
• Manage the Club’s master editorial calendar
• Ensure a balanced approach across men’s, women’s, academy, Foundation, and corporate content
• Generate ‘reason to care’ content, focusing on players’ off-field activities and personalities
• Spearhead new content products, such as podcasts and docuseries, to reach beyond the current fan base
• Collaborate with sponsors and partners to develop branded content that aligns with Club values and commercial goals
• Introduce ideas from other sports and entertainment sectors

Innovation and Commercialisation

• Ideate and launch new content-driven products that can be commercialised and extend audience engagement
• Improve and expand existing platforms, including BluesTV, to boost fan interaction and revenue
• Leverage AI tools to enhance matchday content production, ensuring quality and innovation
• Implement cutting-edge content trends to set the Club apart from competitors
• Lead the Club in becoming a benchmark for others in sports and entertainment

Media Pods/Studios

• Optimise the new media studios
• Ensure consistently high-quality products from the team
• Drive the creation of pre-match/matchday shows that deliver the desired fan experience and commercial value

Planning and Measurement

• Create an annual plan defining KPIs for content success in terms of engagement, brand reach, and commercial returns
• Review content performance metrics regularly to adjust strategy for continuous improvement
• Develop quarterly, monthly, and weekly plans to guide the team and update leadership on progress
• Create a performance dashboard with KPIs and deliver regular reporting to senior leadership

Budget Development

• Create and manage the budget for the team
• Work closely with finance to track spend and identify cost-saving opportunities

What we're looking for in you:

• Bachelor’s degree in film production, broadcast, media studies, or a related field
• Proven experience in all forms of media and storytelling
• Experience managing a team and leading complex projects from concept to delivery
• Experience working in a newsroom-style environment
• Experience in sports or football content production

Skills & Abilities

• Strong media knowledge and creative storytelling skills
• Excellent leadership skills with experience in driving change
• Track record of delivering high-quality content on time and within budget
• Strong understanding of digital and social media platforms
• Attention to detail and commitment to producing high-quality work
• Ability to inspire bold, creative thinking in others

Personal Requirements

• Passion for football/sport, driven to stay ahead of the competition with new approaches
• Flexibility to work evenings, weekends, and holidays as required by the football calendar

Birmingham City FC is committed to equality and diversity. We welcome applications from all sectors of the community and will consider candidates based on merit, regardless of gender, race, disability, or any other protected characteristic. If you require adjustments during the recruitment process, please let us know in your application