Senior Brand In Channel Manager

We are now looking for a Senior Brand in Channel Manager to join our Carling Team on an 12 month FTC in Burton Upon Trent

Brands to love, Careers to last.

For over 200 years, Molson Coors has been bringing people together over a cold beer. Our award-winning portfolio features iconic brands like Coors, Carling, Madri Excepcional, and Blue Moon, alongside a diverse range that includes popular names like Aspall, Rekorderlig, Staropramen, and Doom Bar. We’re also expanding into premium spirits with brands like Black Cow Vodka, Bandero Tequila, and Tarquin's Gin. As a global leader in the beverage industry, we are committed to promoting responsible drinking and driving sustainability.

With a presence in over 100 countries and a workforce of 16,000, we are focused on building a sustainable future for our communities and advocating responsible drinking on a global scale.

Your Purpose

Accountable for building desirable brands by strengthening brand health through creating brand-in-channel strategies & delivering strong through the line marketing plans tailored by formats & channels to enable ‘toolkit’ execution with our customers.

Full accountability for brand P&L (top & bottom line) & Brand Health.

The role requires expertise & leadership across all channels & formats (e.g. on & off trade, e-commerce, convenience) to ensure we are brilliantly activating the right brands in the right place delivering a second to none consumer via customer experience.

This is a Burton Upon Trent based role with 2 days in Burton Head Office & 3 days at home

Key Responsibilities

• Play a lead role in the commercial planning, LRP & IMC planning processes, developing specific brand-in channel strategies & through the line marketing plans tailored by formats & channels that enable us to deliver our AOP. You will set clear brand-in-channel objectives & budgets ensuring they are signed up to by the sales channel leads.
• You will develop clear in-going briefs for the IMC process which set out channel objectives & budget which are signed up to by sales/customer activation & will lead the agreement of the agency outcome with the Customer Activation teams.
• With an insight led approach, you will use a combination of consumer, market, category & communications agency best-practice to define the appropriate set of strategies & solutions for brand-in-channel activation.
• Essential to this role is proactively managing your sales, customer activation & agency stakeholders with gravitas at all levels to ensure alignment of brand-in-channel activities. You will be expected to lead a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers.
• Full accountability for the brand in channel budget across all levels of the P&L, able to work across departments to understand and input into all areas, providing timely and accurate monthly forecasts including risks and opportunities as and when required.

About you

You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors:

• Experience in customer marketing, developing brand in channel strategies
• Proven track record in building strong activation plans, through gaining alignment across the commercial function
• Skilled influencer, representing the voice of the customer via successfully managing multiple stakeholders
• Experience in Brand Management
• Confidence in managing complex budgets
• Solid commercial acumen and understanding of price pack architecture
• Experience working in both the On and The Off premise

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at [email protected].

We want you to succeed and will be happy to support you.