Digital manager

Digital Manager

Benefit Cosmetics, the beauty brand known for its innovative, disruptive, and fun-loving spirit. We're passionate about creating a beauty community for all, focused on doing good and feeling good.

We are seeking a motivated and experienced Digital Manager to lead the execution of our digital strategy, with a specific focus on elevating our presence on TikTok. This role requires a unique blend of creative flair, operational excellence, data-driven decision making and inspirational leadership to bring our digital vision to life.

The ideal candidate is a creative thinker and passionate about digital innovation, community, and copywriting, with a deep understanding of community management. Detail-oriented and committed to brand integrity and copy accuracy, they will drive high-quality executions and implement effective tactics across campaigns.

You will be a hands-on, nurturing manager, who thrives on mobilising and motivating a dynamic team to achieve ambitious goals

Job Responsibilities

Key Responsibilities:

• Community Management: Lead the development and execution of innovative community management strategies to engage and grow a loyal brand advocate base. Create meaningful connections with customers, driving brand affinity and organic engagement.
• Copywriting & Content: Produce and oversee high-quality, accurate copy across digital channels, with a focus on TikTok, ensuring it is consistent with the brand tone of voice and identity. Edit and approve copy for social and paid ads, ensuring clear and impactful messaging.
• Digital Campaign Execution: Partner with the Senior Digital, PR & Influencer Manager, to plan, execute, and optimise paid social media campaigns. Ensure seamless integration of organic, earned and paid tactics to maximise brand exposure and ROI.
• Paid Media Management: Oversee all aspects of our paid media campaigns across key platforms, including Facebook, Instagram, and TikTok, ensuring alignment with overall marketing objectives and efficient budget allocation.
• Team Leadership: Manage, rally, and inspire a young, ambitious digital team. Provide day-to-day guidance and mentorship, ensuring team members are empowered to execute campaigns successfully and develop their skills.
• Strategic Digital Growth: Work closely with senior management to align digital initiatives with broader business goals. Develop and implement strategies that drive key KPIs such as brand awareness, customer engagement, and conversions.
• Performance Tracking & Reporting: Analyse digital campaign performance, sharing key insights and actionable recommendations with the team. Use data to continuously refine tactics and ensure campaigns are meeting or exceeding targets.
  
  

Key Requirements:

• Proven experience in community management, nurturing loyal customers and brand advocates.
• Expert copywriting skills with a strong attention to detail and accuracy in content production.
• Strong team management skills, with a track record of successfully mentoring and mobilising a young team.
• Highly organised with strong project management skills and the ability to ensure timelines and goals are met.
  
  

Profile

Required Skills & Experience:

• 6+ years of experience in a digital marketing or community management role.
• Experience managing and mentoring a team.
• Familiarity with digital marketing tools and platforms
• Strong understanding of digital trends, social media platforms, and consumer behaviour.
• Editorial planning experience is a plus!