Digital Data Analyst

Company Description

The digital data analyst will play a vital role in both tactically and strategically supporting Greene Kings digital teams (from website merchandising to booking product to website product to app product to social media teams) to discover optimised and effective operations and platforms across 20+ brands and numerous channels

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you earn a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
  
  

Job Description

This role is a Professional (PT) Grade

Your role as a Digital Data Analyst

• Establish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.
• Utilise reports and visualizations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
• Utilise a range of platforms (Google Analytics, Looker, Power BI, SQL etc) to combine data in order to tell the story and generate actionable insight to business challenges
• Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
• Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels
• Keep up-to-date with industry trends and developments in mobile app and digital analytics
  
  

What You’ll Bring…

• Experience working as a Digital/ Web Analyst (ideally experience in Digital/ Web analytics or Customer reporting)
• Strong problem-solving and critical thinking skills with a results-oriented mindset
• Strong analytical skills with the ability to collect, organize, and analyse complex data sets
• Experience using Google Analytics (GA4 preferably), GTM, Big Query, SQL, Microsoft Clarity/Hot Jar, and other similar tools
• Knowledge of digital analytics, AB testing, and industry trends.
• Experience in data visualization and dashboard creation using tools like Looker Studio, Power BI or similar
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders