Content Marketing Lead

About Xceptor

Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust.

We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project.

Our People are subject matter experts. We understand our client’s challenges and we’ve got the experience and knowledge to solve them. Our talented team has a deep understanding of the unique challenges of the industry - we can empathise, engage, and speak the same language as our clients.

Our Vision is to be the leading platform for automating data flows.

Our Mission is to empower business users within Financial Institutions to build automated processes that deliver trusted data.

Our Values were created by our people, and speak to both who we are, and who we aspire to be. Ambition is in our DNA, and we embrace any opportunities ahead. Our curiosity and desire to grow drives us to learn from our customers and those around us. Our people are empowered, accountable, and deliver. We pull together, step up and focus on outcomes. The brilliance of our people makes a positive difference.

The Role

As Content Lead in the Marketing team, you are responsible for global content and storytelling, along with the associated planning and execution. The role is pivotal in shaping our reputation, strengthening client engagement through compelling content, as well as driving lead and demand generation.

You will work closely with the Marketing team as well as relevant internal stakeholders to create and manage high quality, multimedia content across all channels, ensuring it aligns with our brand voice and business objectives. You may also be required to work with freelancers and external agencies on occasion.

Key Responsibilities

• Lead Xceptor’s global content and storytelling, including the development and execution of a sustained content calendar that aligns with business and marketing goals.
• Collaborate and coordinate with key internal stakeholders, including but not limited to the product, sales, client success and delivery teams to produce content that effectively supports the marketing funnel.
• Create steady flow of high-quality, engaging content across multimedia formats and channels, including but not limited to blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media posts. Drive innovation across content mix, formats, channels and tone.
• Optimize content for SEO and user engagement through keyword research and integration into content. Monitor user engagement metrics and implement strategics to enhance content performance.
• Manage and optimize content distribution across multiple channels (website, email, social media, etc.).
• Stay up-to-date with industry trends and incorporate relevant topics into the content calendar.
• Ensure timely delivery and alignment with broader business strategies.
• Manage relationships with freelancers and/or external agencies where required.
  
  

Required Education & Experience

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 6-8 years of experience in content development, strategic and creative communications, and social media (preferably in the Fintech SaaS industry).
• Proven track record of creating and managing successful content campaigns.
• Exceptional writing, editing, and proofreading skills, with storytelling capabilities across print, digital and video formats.
• Familiarity with SEO and content management systems (CMS).
• Excellent project management and organizational skills.
• Ability to work independently and as part of a team, with experience working effectively with executives and clients to develop impactful content.
• Creative thinker with a passion for storytelling.
• Analytical acumen, with ability to leverage data to optimize content effectiveness.
  
  

Required Competencies:

• Teamwork
• Customer Centricity
• Communication with Impact
• Strategic Orientation
• Results Driven
• Change & Innovation
• Leading People
• Developing People
  
  

This is a great opportunity to join an innovative, fast-paced, highly collaborative, and forward-thinking organisation, during a significant growth phase. Xceptor is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.

Please note:

• Xceptor works with clients in financial services and our offers of employment are subject to the satisfactory completion of background checks, which includes criminal record checks, and credit reference checks.
• If you have any employment gaps exceeding three months within the last six years, we will request additional information and evidence to clarify those periods.